Privacy Policy

Last updated: April 30, 2026.

Who we are

Electric Fork Media ("EFM," "we," "our," or "us") is a digital strategy consultancy headquartered in New York. This policy describes how we handle information collected through our website, electricforkmedia.com.

What we collect

Information you provide directly. When you contact us, book a call, or fill out a form on our site, we collect what you share — typically your name, email address, organization name, and the message or scheduling details you submit.

Information collected automatically. When you visit our site, we automatically collect basic technical information through analytics and tag-management tools, including:

• Pages you visit and how long you spend on them
• How you arrived at our site (referrer, search terms when available)
• Browser type, device type, and approximate location (city level)
• IP address (anonymized where supported by the analytics tool)

Tools and third parties we use

Our website uses the following third-party services. Each has its own privacy policy and we encourage you to review them:

• Google Tag Manager and Google Analytics for traffic measurement and analytics
• Calendly for scheduling discovery calls
• Netlify for hosting

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

How we use the information

• To respond to your inquiries and follow up on conversations you start with us
• To improve our website's content, structure, and performance
• To understand how prospects find us and what resources are useful to them
• To meet legal and regulatory obligations

Cookies

Our site uses cookies set by Google Tag Manager / Google Analytics. These cookies are used to understand how visitors use our site and to remember your preferences. You can disable cookies through your browser settings or use a browser extension like Privacy Badger or uBlock Origin to limit tracking.

Your choices and rights

Depending on where you live, you may have rights to access, correct, or delete the information we hold about you, and to opt out of certain uses. To exercise any of those rights, email hello@electricforkmedia.com and we'll respond within a reasonable timeframe.

California residents have specific rights under the California Consumer Privacy Act (CCPA). EU/UK residents have rights under the GDPR. In either case, the email above is the right starting point.

Data retention

We keep contact-form submissions and email correspondence as long as the relationship makes that useful — usually for the duration of an engagement plus a reasonable period after, in case you reach back out. Analytics data is retained according to Google Analytics' default settings, which we periodically review.

Children's privacy

Our site and services are not directed to children under 13, and we do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be flagged on the site or in your inbox if we have a relationship with you.

Contact

Questions about this policy or about data we hold about you? hello@electricforkmedia.com.