Electric Fork Media is a digital strategy consultancy and execution partner serving nonprofits and mission-driven organizations across 37 states.
Electric Fork Media was founded on a single, driving principle: The organizations doing the most vital work in their communities deserve digital infrastructure that matches the true weight of their mission.
When we looked at the nonprofit landscape, we didn't see broken systems—we saw immense, untapped potential. We saw visionary leaders with massive real-world impact who were ready to scale, but who needed the underlying digital architecture to carry that momentum forward.
We built a consultancy dedicated to constructing that critical foundation.
Before an organization makes bold investments in marketing, fundraising, or digital expansion, we provide the strategic rigor required to ensure those investments succeed. We bring both the executive-level thinking and the masterful implementation needed to align complex data systems, sharpen the narratives that drive engagement, and architect a digital experience that reflects your true credibility.
Today, Electric Fork Media has managed over $10 million in Google Grant funds, generated over $1 million through digital channels, and empowered organizations across 37 states and 4 continents to confidently scale their audiences, their donor bases, and their enduring impact.
Our team members have sat on the other side of the agency experience: as digital marketing directors, program managers, and event directors for 501(c)(3) organizations. We know what it's like to wear five hats, stretch a small budget, and try to do meaningful digital marketing with limited resources. That experience shapes everything we do.
Tracy founded Electric Fork Media after more than a decade of leading digital strategy for nonprofits and purpose-driven businesses. She doesn't just run campaigns; she steps into the chaos of disorganized data, siloed departments, and stalled growth, and builds unified marketing engines that run seamlessly.
Acting frequently as a fractional CMO, Tracy's true superpower is her empathy-driven discovery process. She is a master at taking a client's mess, getting to the heart of their true pain points, and architecting a clear, actionable path forward. She leads every EFM engagement with the strategic rigor of a top-tier consultant and the authentic, hands-on investment of a dedicated team member.
Dominic brings more than two decades of media, storytelling, and executive leadership to EFM. As a multi-Emmy-winning journalist and former PBS executive, he understands exactly what it's like to sit in the decision-maker's chair.
At EFM, Dominic is the ultimate client advocate and strategic anchor. He excels at taking highly complex digital strategies, from LLM SEO to predictive algorithmic targeting, and translating them into clear, actionable language that boards and C-suites trust. His broadcasting instincts ensure that every campaign EFM launches doesn't just reach an audience, but truly makes them care, fostering the kind of long-term trust and calm confidence that drives sustainable revenue.
Anthony is the operational backbone and technological visionary behind Electric Fork Media. While his roots are in journalism and strategic content development, his expansive mastery lies in building the cutting-edge systems that power EFM's success.
He architects everything from complex Airtable databases to proprietary AI models and custom GPTs that give our clients an unfair competitive advantage. Anthony ensures that EFM doesn't just deliver creative ideas, but executes them with ruthless operational efficiency, strict data privacy, and standardized, measurable ROI. He is the strategist who turns bold visions into scalable, trackable, and highly profitable realities.
Travis is an award-winning digital advertising strategist with degrees in sociology and criminology, a unique academic foundation that allows him to decode audience behavior at a microscopic level. He commands EFM's paid media ecosystem across Google Ads, Meta, and the Google Ad Grants program.
Utilizing EFM's proprietary AI tools, Travis pioneers hyper-local targeting strategies, crafting highly resonant ad copy tailored to specific zip codes and demographic pockets. This relentless, data-driven optimization shatters industry benchmarks, consistently delivering metrics like a 61% drop in cost-per-click and exponential increases in unique click-through rates. He merges academic rigor with creative agility to turn ad spend into a predictable growth engine.
Our team has managed marketing departments inside nonprofits. We've juggled five roles on a shoestring budget. We built EFM because we know what organizations actually need, not what agencies typically sell.
Strategy is only as valuable as its implementation. We don't hand you a blueprint and walk away. Our team translates the strategy into reality, ensuring the integrity of the original vision survives the complexities of execution.
We don't operate at arm's length. We embed ourselves in your work, learn your mission inside and out, and function as the strategic marketing team you need, without the overhead of building one from scratch.
We choose clarity over chaos. We move deliberately, prioritizing accuracy and strategic alignment over the crisis of the day. When the data tells us to pivot, we do so with surgical precision.
We are your strategic partners, not an echo chamber. We bring the clear-eyed perspective, the honest truths, and the deep expertise required to untangle complexity and protect your investments.
We build systems meant to last, not dependencies meant to trap you. Our ultimate goal is to empower you with the tools and infrastructure your team needs to lead with confidence.
Let's start with a conversation. No pitch, no pressure. Just a clear-eyed look at where you are and where you could be.
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