How to Apply for the Google Ad Grant: A Simple Step-by-Step Guide
Applying for a Google Ad Grant can feel like cooking a new recipe for a big family dinner—you're excited, hopeful, and maybe just a little nervous about missing an ingredient or step. The good news is that we've got your back! Here's a friendly, straightforward guide to help your nonprofit navigate the application process smoothly.
Step 1: Verify Your Eligibility with GoodStack (2-14 Business Days)
First, head over to GoodStack and register your nonprofit.
GoodStack will confirm your organization’s charitable status. You'll receive a unique validation token.
Step 2: Set Up Your Google for Nonprofits Account (2-14 Business Days)
Visit the Google for Nonprofits page and sign up.
Keep your GoodStack validation token handy—you'll need it here.
Double-check your organization's details to ensure they match exactly what you entered in GoodStack.
“EFM untangled out complex Google Accounts, regained access to our ads account. With their guidance, our ads placement flourished and we look forward to expanding our efforts together.”
Step 3: Enroll in the Google Ad Grants Program (2-9 Business Days)
Once your Google for Nonprofits account gets the thumbs-up, log in and click "Activate" under the Google Ad Grants section.
Follow the simple prompts, submit your organization's details, and accept Google's terms.
Step 4: Create Your Google Ads Account (The Right Way!) (6-29 Business Days)
Access your new dedicated Google Ads account in your Google For Nonprofits profile. (Important: It needs to be separate from any existing paid accounts you might have.)
Make sure your new account follows Google’s guidelines:
Currency set to USD.
Daily budget limits set.
Ads that target keywords related directly to your mission and drive visitors to your nonprofit's website.
Step 5: Submit Your Account for Google’s Approval (1-10 Business Days)
Link your new Google Ads account to your Google for Nonprofits account.
Submit everything for Google’s approval. Typically, you'll get an answer within a few business days.
Hit a Bump? Made a Mistake? No Worries—We’ve Got You Covered!
Even with clear instructions, we all occasionally mix up salt with sugar or forget an ingredient entirely. Minor errors in your application—like mismatched details or overlooked settings—can delay approval. But don’t stress! At Electric Fork Media, we’ve helped countless nonprofits navigate and fix these minor missteps easily and quickly.
Let’s talk if you’re unsure, stuck, or worried that you've made a mistake! We offer free consultations to help you troubleshoot, correct issues, and get your Google Ad Grant running without the headache.
Together, we'll turn your grant application process from confusing to confident.