Tracy Sodd 7/8/25 Tracy Sodd 7/8/25

Lost Emails, Found Money: How EFM Transformed a Dormant List into a Digital Fundraising Powerhouse

The Challenge

Despite its strong community ties and increasing engagement, this organization faced a surprising challenge: a decline in digital fundraising. After a decade of steady growth, 2024 was the first year their digital fundraising numbers were down.

Tracy Sodd 6/13/25 Tracy Sodd 6/13/25

Your Marketing Team: Fractional, Agency, or In-House—A Guide for Small Businesses

Tracy Sodd 6/11/25 Tracy Sodd 6/11/25

We Wrote Ads Like Locals — and Locals Noticed

Tracy Sodd 5/21/25 Tracy Sodd 5/21/25

The Most Effective Nonprofit Campaign We’ve Ever Run

Tracy Sodd 5/13/25 Tracy Sodd 5/13/25

Why we turned Dominic Dezzutti into an AI chatbot

Tracy Sodd 4/30/25 Tracy Sodd 4/30/25

why CEFF ditched traditional advertising — and how digital marketing led to record attendance

Tracy Sodd 4/27/25 Tracy Sodd 4/27/25

How Tariffs Impact Nonprofit Fundraising. And What Leaders Can Do About It

Tracy Sodd 4/7/25 Tracy Sodd 4/7/25

The Google Ad Grant Turns 22: Is It Still Worth It?

Tracy Sodd 2/24/25 Tracy Sodd 2/24/25

Your Marketing Dream Team—Without the Full-Time Costs

Tracy Sodd 11/25/24 Tracy Sodd 11/25/24

Building Safaris, Supporting Tanzania: The Maasai Wanderings Story

Tracy Sodd 8/12/24 Tracy Sodd 8/12/24

Turn Pro: Revolutionizing Recruitment for Gen Z

Tracy Sodd 3/13/24 Tracy Sodd 3/13/24

When the Message Misses: How EFM Helped a National Equity Organization Rewrite the Rules and Reach Gen Z

Tracy Sodd 4/24/23 Tracy Sodd 4/24/23

Google Ads vs. Meta Ads: Clash of the Titans

Let’s talk about the two heavyweights of digital advertising: Google Ads and Meta.

Tracy Sodd 4/18/23 Tracy Sodd 4/18/23

Clicks to Classrooms: How Digital Marketing Can Revolutionize Your University's Recruitment

We're diving into the wonderful world of digital marketing for universities.

Tracy Sodd 3/30/23 Tracy Sodd 3/30/23

Cooking Up Success: A Tasty Guide to Google Video Ads for Nonprofits

To create a scrumptious Google Video Ad, you'll need to carefully select and craft the right ingredients.

Tracy Sodd 3/7/23 Tracy Sodd 3/7/23

Scene-Stealing Ads: Nonprofits' Guide to Video Marketing Magic

Buckle up because we're about to unveil the best practices for creating killer video ads that'll make your cause stand out like a mixtape in a sea of CDs.

Tracy Sodd 1/31/23 Tracy Sodd 1/31/23

Cooking Up Success: A Tasty Guide to Google Search Ads for Nonprofits

We're whipping up a delectable concoction of Google Search Ads know-how sprinkled with a dash of cooking metaphors to keep things fresh and flavorful.