Why Your Nonprofit Needs More Than Just a Google Grant—You Need a Strategy
Can We Spend the Full $10K? Yes. But That’s Not the Real Question.
One of the first things nonprofits ask is, “Can you actually spend the full $10,000?” The answer is yes—but that’s only half the story.
Most organizations struggle to use their full Google Grant allowance, not because they don’t want to, but because of Google’s many restrictions. 9 out of 10 nonprofits fail to spend their grant on their own.
That’s where we come in. Yes, we’ll make sure you spend your free ad credits—but more importantly, we’ll make sure that money drives impact.
The Google Grant Is Just a Tool—Without a Strategy.
We don’t just run ads. We create a customized strategy that aligns with your organization’s most significant goals—increasing donations, growing your volunteer base, driving awareness, supporting a grant process, bringing in new participants, driving signatures, etc.
Because here’s the thing about the Google Grant: It comes with rules, restrictions, and hidden workarounds. You often hear, “No, you can’t do that.” But actually, you can—if you know how. And because of that, most nonprofits struggle to turn these free ad credits into real impact.
We’ve spent years refining a data-backed formula that maximizes every dollar of your grant. And the proof is in the results.
Proven Success: Google Grant Strategies That Deliver
From Zero to Full Grant Utilization - California
Built a brand-new Google Grant account, reaching full spend in under five weeks
Generated 23,000+ clicks and 10,000+ engagement conversions in year one
Scaled strategic campaigns, increasing clicks on environmental reporting from 10% to 30%
Fast-Tracked for Engagement & Fundraising - North Carolina
Optimized an underutilized grant, reaching full spend in just six weeks
Drove over 15,000 ad clicks, leading to 20,000+ web page views
Built a scalable strategy for long-term fundraising success
Turning Google Grants into Revenue & Audience Growth - Colorado
Generated 65,000+ clicks and 6,200+ conversions in the first phase of optimization
Refined strategy to boost ticket sales, increasing the Special Ticket Offers campaign from 23% to 42% of total clicks
Scaled engagement and revenue growth, reaching 76,766 clicks while maintaining strong donor engagement
What Working With Us Looks Like
We start with a 30-minute strategy session—no fluff, just a clear breakdown of how we’ll align your grant with your mission.
Our pricing is structured for long-term impact. Our Google Grant management fees are intentionally low—so low, in fact, that we don’t break even on the project until about month eight.
That’s why we require a year-long contract. The real value of the Google Grant is unlocked over time, and we’re in it for sustainable impact, not quick wins.
No One Knows Google Grants Like We Do
Our ads team has spent over a decade mastering the Google Grant. We’ve seen every error, every roadblock—and we’ve built solutions for them all. With a dedicated Google support rep, deep technical expertise, and a track record of success, EFM knows how to push your grant to its full potential. If there’s a way to improve your performance, we’ll find it.
Want to see if we can help your nonprofit do the same?
Let’s talk. Schedule a strategy session today.